Alexandra V. Wade

Carriage House Vineyards has produced and bottled two specialty wines to fundraise on behalf of the Historic RailPark and Train Museum. The "RailPark Red" and "Whistle Stop White" wines will be sold by Carriage House Vineyards, and the proceeds will be donated towards the restoration efforts.

The “RailPark Red” is a light-bodied Cabernet Sauvignon aged in American Oak.

The “Whistle Stop White” is California Chardonnay.

2023 Marketing Objective: Target the previous BG Wine Fest attendees, who are interested in spending money on wine for charitable reasons. Provide exposure to the product.

Digital Marketing Campaign

To cultivate the 2023 digital marketing campaign for Rendezvous, all content was created to highlight the grandiose elements of the evening... including a live performance for a relatively intimate audience. All content created to resemble advertisement for a charity gala, where it highlighted the importance of the event’s intentions of fundraising but also appealed to those who prefer to “relish” rather than harp over the details of what projects need to be funded and where the money will come from.

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Marketing Promotion

Promotional Content

Developing social media content, graphics, and more to promote the product and its cause.

Print Marketing

Create a postcard to promote product and use mailing lists from BG Wine Fest event attendees.

Copywriting

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Email Marketing

Press release and mass email announcement of the Curated Wine Collection. Email describes the product, explains the “why<” and details when/how it can be purchased.

Alexandra V. Wade

product marketing

alexandravwade@gmail.com

270.598.2364

Bowling Green, KY